“As a part of restructuring the entire organization in SAS Cargo, there was a definite need for a more agressive profile on the global sales organization. There was a need for a paradigm shift and old attitudes and culture needed to be eliminated – which would create a more professional and above all, aggressive sales organization. Lars Moller’s role as inspirer, driver and coach made very quickly a change in behavior.

With his very direct and practical approach to the task, he managed to lift the quality of sales and marketing activities to a significantly higher level. After the kick-off meeting and subsequent frequent coaching of region managers, sales managers and salespeople at the global level. Today we have a much more dynamic and aggressive sales organization – which is clearly reflected in sales results.”