Executing Sales productivity Strategy in a strong purpose driven organisation

"We are a company with a strong culture related to our customers - the self-employed. Our main mission is to support them, and it motivates the entire organization. Through an involved process engaging everyone in the sales and marketing function, we now have, a strong, purpose based and productive sales function. We have a strong focus on doing more for the self-employed, and  consider our sales activities to be a crucial contribution to what makes sense for us in our daily work.

Traditionally, sales terminology was not accepted in our culture, but the RACE Coaching helped us increasing the motivation and to do more of the right thing!

We have significantly increased our sales (50-70%) through the process and continue to use the RACE method to ensure motivation and productivity in sales efforts - When high purpose are translated into results! "


Bendt Nolsøe, CCO, DANA